Creating the first foray into lake based inflatable items for a company that has only created pool based products. How to leverage existing competency and items to maximize the initial offering.
Goals were too Integrate existing pool floats into item, Re-use common materials and shapes, Avoid major issues and discomfort, Understand the right number of users per item, and Create clear zones of conversation and silence lanes.
Working with customers led to key product insights. Such as having on board storage, cupholders, the option for multiple seating areas. The two major features were the central mesh area for cooling off in the water, and the detachable lounge on the end of the platform so you can use the smaller lounge on its own.
Concept Development.
Iterative refinement
Color exploration
Protoypes
Locate key pain and joy points for lake, ocean, and river large scale platforms.
Concept Renders
The 7 person lake platform was a new entry for Aqua Leisure into the lake platform market. Designed to be a mobile party platform on the water.
Working with customers led to key product insights. Such as having on board storage, cupholders, the option for multiple seating areas. The two major features were the central mesh area for cooling off in the water, and the detachable lounge on the end of the platform so you can use the smaller lounge on its own.
